WILSON
BRAND IDENTITY
CONCEPT
Wilson Sports has a long history of providing high-quality sports equipment and accessories. Through my research, its extensive product line has the potential to cater to the needs and aspirations of a broader audience than it historically reaches. Through this rebrand, I have extended Wilson Sports to a vibrant and dynamic lifestyle brand and created a visual language and identity system to appeal to younger, style-driven, and casual sports-minded customer.
ROLE
Identity Design, Rebranding
PROGRAM
Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe After Effects
MOTION MONTAGE
TAGLINE
LOGO ANIMATION
BRAND ELEMENTS
POSTER SERIES
WEB
APP
SOCIAL MEDIA
ENVIRONMENTS
OTHER BRAND DELIVERABLES
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