TOKYO FASHION WEEK
BRAND IDENTITY
![](https://freight.cargo.site/t/original/i/85ebae5a8f4f32a3659428ff8af11f39664ff64538ebc2365384fadf93c90105/Screen-Shot-2023-11-12-at-1.20.23-PM.png)
CONCEPT
Developed a fresh rebrand for Tokyo Fashion Week, emphasizing textures and shapes to amplify Tokyo's unique style. My goal is to enhance the brand visual identity in the fashion scene, crafting a standout representation that captures the essence of Tokyo's distinctive fashion culture.
ROLE
Identity Design, Rebranding
PROGRAM
Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe After Effects
LOGO ANIMATION
![](https://freight.cargo.site/t/original/i/c749763cd1024bf953e2d3f3544c81f56f6a215cc5888a6580e2047b82f9f363/logoanimation_3ver.gif)
BRAND ELEMENTS
![](https://freight.cargo.site/t/original/i/40c2462e0acefb1bab8b901b4fabf8741fb846f7d09cc2a244fcc0515103b29c/cd4_wk13_brandguidebook_jpgg8.jpg)
![](https://freight.cargo.site/t/original/i/652439b650fc37bfaee13d325516a18186a96b699dc575ed0f8bc951c5c7c19f/cd4_wk13_brandguidebook_jpgg9.jpg)
POSTER SERIES
![](https://freight.cargo.site/t/original/i/08e88ee627a82df8d7be6ffe7b09ce3dac713428cf196a263d8723d9a9033497/week13_24x36poster--08.png)
![](https://freight.cargo.site/t/original/i/6b44a52f05a28159b6fb7d9175c4510926b30b72efbb1927b670d6e5937db913/week13_24x36poster--01.png)
![](https://freight.cargo.site/t/original/i/de9f2bbb8965d991ce66fadf7b24f939b57d06e30939fafcd0815d5f88332bab/week13_24x36poster--04.png)
![](https://freight.cargo.site/t/original/i/1a81aab9d69e2d87a411e7c2f42173bfd4994fdc4a1a5cc6a235c5acaedadc2a/week13_24x36poster--10.png)
![](https://freight.cargo.site/t/original/i/0ce20d41054580373b010ff6c33403c971694d42ad0cfe71c92ef0219f372f79/week14_anime_collab1.jpg)
![](https://freight.cargo.site/t/original/i/33cb1b124b5b77a8aa8d3439581c60a15f0eeaf1c9812a57b545c3268cda76c1/anime_collab_4.jpg)
APPLICATIONS
![](https://freight.cargo.site/t/original/i/426b565c529fb16da439ff09742d47a1b00c79da69f4135485336ca92e48d078/paperbag.jpg)
![](https://freight.cargo.site/t/original/i/7754b28e0fa1365f86bfd9066ed02c184732930acc76cecee9b38db4cba88445/mask_mockup_1.jpg)
![](https://freight.cargo.site/t/original/i/627f0b90719e45d8a9f90e4cb02bd4e6fcac92c3ee4c4a50f8022f08fc198dd7/stationary.png)
![](https://freight.cargo.site/t/original/i/f9212b5b55870ed67e84909827d76206c84759eabddc5d741f5fb01c9ac288e1/tabloid-print-12.jpg)
![](https://freight.cargo.site/t/original/i/ac5dd81aa89d4e7a839ef55227c1cef25bb9360f66e264f5b5f7dad3b53d8fad/tabloid-print-13.jpg)
![](https://freight.cargo.site/t/original/i/e137777d9212a1bc5b9094357f38cfa33dddb4c4a7d653e1a3edb63c0c593b5a/ticket_mockup.png)
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