HARIBO
STYLE FRAMES
![](https://freight.cargo.site/t/original/i/46761182301fd1c5d28f0c354c0f282d483012737ad0333f026d12733644cfee/1.jpg)
CONCEPT
Hairbo brand is a successful family business, focusing on a 'fun' brand for children and an 'entertaining and enjoyable' brand for the consumer. I chose my keywords: playful, childish, transparency, flatness, and colorful. On the mood board, I want to visualize aesthetic pastel-toned colors with flat and transparent textures.
ROLE
Concepting, Storyboard, Illustrtion
PROGRAM
Adobe Photoshop, Procreate
![](https://freight.cargo.site/t/original/i/4b8e851f0faf1bc39e48da4f44195b83df8d8c29f9a839ad3b7c6b784749e10d/Artboard-2.jpg)
![](https://freight.cargo.site/t/original/i/3688a41b1a70541f633f31d202727323236560fb4c5077b4659e3d6d3fd13da6/Artboard-3.jpg)
![](https://freight.cargo.site/t/original/i/1336df9ac9782e3d60f69e59c9e19737584856f257b35ca44cfba8fc9b07d2e3/Artboard-1.jpg)
![](https://freight.cargo.site/t/original/i/60a103f7854df7980f8fce8f0deb0b81c11494583a23d21928789b3c0f3c4103/Artboard-4.jpg)
MOODBOARD
![](https://freight.cargo.site/t/original/i/665630f4fa596cac14c32c60b58fe84e55e7e0f3960fe8887b23604c9792ce69/haribo-logo-reveal2.png)
PROCESS
![](https://freight.cargo.site/t/original/i/b64e7113ca2ca2c9dca0a74ab404e218408568c0d33b32d017cb9731d46594c6/Untitled_Artwork-02.jpg)
![](https://freight.cargo.site/t/original/i/1baa7379febd6f77ce8d2d0d233dfddafac1a47d69a828f66c70f04a716c8097/Untitled_Artwork-02.jpg)
![](https://freight.cargo.site/t/original/i/780e56579ca232c0221a216e836fcb2aafc14a5f239acdd2bc75ea8df1217a57/Untitled_Artwork-01.jpg)
![](https://freight.cargo.site/t/original/i/ea3d7a4a25d5d6a878a48ac96aae3c5da92034990cace02eb1955526dc71d5e0/1.jpg)
![](https://freight.cargo.site/t/original/i/9170514bba4702c7dc6fa1480b4f7f9d14182d160638e19fb14b401bf8ed6bff/2.jpg)
![](https://freight.cargo.site/t/original/i/33274ddece83ce6fe5c5ba0c215aa1c0d587ab71c087805d1ab902beee5a5785/3.jpg)
![](https://freight.cargo.site/t/original/i/ff2330d66b787669c869ac99b4fd87c3aa51de92e58c652858176633b0aae98d/4.jpg)
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