SEOJIN YOOK


Illustration
Graphic Design
Motion Graphics

Work
Play
About
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SEOJIN YOOK

Illustration
Graphic Design
Motion Graphics

Work
Play
About
Linkedin

HARIBO



STYLE FRAMES





CONCEPT


Hairbo brand is a successful family business, focusing on a 'fun' brand for children and an 'entertaining and enjoyable' brand for the consumer. I chose my keywords: playful, childish, transparency, flatness, and colorful. On the mood board, I want to visualize aesthetic pastel-toned colors with flat and transparent textures.


ROLE
Concepting, Storyboard, Illustrtion

PROGRAM
Adobe Photoshop, Procreate





MOODBOARD


PROCESS






︎︎︎ PREVIOUS PROJECT                                                                                                                                                                                                                                                                     NEXT PROJECT ->